Don’t get tricked by the startup dollhouse theory
Posted by Charles | Filed under Startups
I’ve heard this idea from a number of resources but I would like to cover it here because I believe it is so important to the success of your startup. There is a theory which is called The Startup Doll House Theory. The startup founders that follow this idea usually are not even aware that they are following it.
What The Startup Doll House theory states is that a startup company is a small version of it’s full sized counter part. Large software companies do not just employ engineering and sales departments but also QA, marketing, finance, support, etc. The startup doll house theory says that in your startup must also have employees in each of these departments.
In just about every case the idea that a small software startup needs to have these departments is a terrible killer to resources and productivity. Initially software startups need to reframe from hiring any employees that are critical in building or selling the core product. Other than the obvious problem that adding this additional head count will massively increase cost it is also a huge drain on productivity. Additional non-sales or non-engineering employees will distract you from the task at hand and cause a loss of focus.
Initially tasks can be split into 2 buckets. Tasks in one bucket such as marketing, advertising, etc will be handled by the sales department. The other bucket will be handled by the engineering team with tasks such as QA, support, IT, etc. This should be done even when there are 2 founders on the initial team.
Do not fall victim to The Startup Dollhouse Theory. Keep the core team lean and focused as possible and this will give your business a laser-like focus to achieve success.