Google in talks to buy Yelp – A perfect match
Google is in talks to purchase Yelp for "Half Billion Dollars Or More", Michael Arrington at TechCrunch reports.
- Google is the king of search but the local search market is still up for grabs
- Google has the adverting network that could increase revenues way beyond what Yelp is currently capatiable of
- Acquiring Yelp would give Google the push that it needs to get in the face of many more mobile users
- Yelp + Google Maps would quickly add the content that Google has been slow to acquire. This would give users even more reasons to user Google Maps
- Yelp has a passionate community of users who are linked with their brand. This would dovetail perfectly with Google's application platform and stop the competition from acquiring these users
Bing Australian TV ads “look less, find more”
Nice job Microsoft... looks like are really rockin it with the new series of Bing advertisements.
These ads are much more compelling than the previous ads featuring Bill Gates and Jerry Seinfeld.
Web Master Tools: Another important tool in your SEO tool box
The three largest search engines all provide you into a small look into their inner working. If you are serious about promoting your site you need to be signed to all three of these free services. Signing up for all three services is a must but Google by far gives you the most detailed information out of the three.
Some of the features in Google Webmaster Tools are the following
- Top search queries - Impressions shows what searches your site appears in. Clickthrough shows what searches provided clickthroughs to your site
- Links to your site - What sites are linking to your site
- Sitemaps - Submit your sitemaps and see how many pages Google has indexed
- Keywords - What are the most popular keywords on your site
- Crawl errors - Find out if there are any errors when the crawler receiving your site
- Crawl stats - Gets graphs of pages crawled per day, kilobytes downloaded per day and time spent downloading a page
- HTML suggestions - Look for duplicate tags, missing tags, etc
- Fetch as Googlebot - View your site the way the crawler sees it
- Malware details - Google search now provides built in malware detector. If Google determines there is malware on your site and this section gives you details into this.
Google Webmaster Tools
http://www.google.com/webmasters/tools/
Yahoo! Site Explorer
http://siteexplorer.search.yahoo.com/
Bing - Webmaster Center
Have you taken the blind search engine taste test?
Remember the blind taste test for a soft drink? Well this is a blind taste test for search engines...
With all the fan comparing the benefits of Google VS Yahoo VS Bing it makes you start to question who's side you are really on. That was a problem until the Blind Search came along.
I found this great little site the other day which lets you run a blind test on all three search engines at once. You then get to pick the one you like the best and the site revels what search engine you choose.
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